We collect information when you create an account, and use the Platform, such as your contact details, content you create, your location, and credit card details. We also collect information you share with us from third party social network providers, and technical and behavioural information about your use of the Platform. We also collect information contained in the messages you send through our Platform and your contacts if you allow us access to your phone book on your mobile device. More information.
We use your information to fulfil and enforce our service contract with you, to improve and administer the Platform and allow you to use its functionalities. We also use your information to, among other things, show you suggestions, promote the Platform, and serve you targeted advertising.More information.
We share your data with our third party service providers we rely on to help you provide you with the Platform. These providers include cloud storage providers, and other IT service providers. We also share your information with our business partners, advertisers, analytics and search engine providers. We may also share your information with law enforcement agencies, public authorities or government bodies as required by law. More information.
You may have rights in relation to your information. More information.
We retain your information for as long as it is necessary to fulfil (1) our contractual obligations and rights in relation to the information involved, (2) our legal obligation(s) under applicable law(s) and regulations to retain data for a certain period of time, taking into account statute of limitations under applicable law(s); (3) our legitimate business purposes;(4) and to conduct a defence in relation to disputes or potential disputes. More information.
We will generally notify all users of any material changes to this policy, through a notice on our Platform. However, you should look at this policy regularly to check for any changes. We will also update the “Last Updated” date at the top of this policy, which reflects the effective date of such policy. Your continued access to or use of the Services after the date of the updated policy constitutes your acceptance of the updated policy. If you do not agree to the updated policy, you must stop accessing or using the Services.
The types of information we collect
We may collect and use the following information about you:
Information you give us. You give us information about you when you register for and/or use the Platform, including your name, age, gender, address, email address, social media login details, telephone number and financial and credit card information and your photograph as well as your language selection. In addition, this category will include your customer profile, the comments you make on our Platform (including any Virtual Items you contribute to any user-generated content), account and billing details, including but not limited to, your Apple, Google or Windows account, PayPal or other third-party payment channel account where required for the purpose of paying or withdrawing cash. It also includes user-generated content, photographs and video content that you choose to broadcast on our Platform. You are also able to register using your user credentials to certain social media sites, such as Twitter, Facebook, Instagram or Google.
Information you choose to share from your social networks.If you choose to link your social network or public forum account (e.g. Facebook, Twitter, Instagram, Google or WeChat) to the Platform, you will provide us or allow your social network to provide us with information from your social network or public forum accounts, including your contact list. This data will include information relating to your use of the Platform on such public forums and/or social networks. For further information as to how and for what purpose the social network provider processes your data, please see the relevant privacy policies of these social network providers.
Technical Information we collect about you. We automatically collect certain information from you when you use the Platform, including your IP address, location-related data (as described below) or other unique device identifiers, your browsing history (including content you have viewed in the Platform), Cookies (as defined below), your mobile carrier, time zone setting, mobile or device information including the model of your device, your screen resolution, operating system and platform and information regarding your use of the Platform.
Behavioural information we collect about you: We also collect information regarding your use of the Services, e.g. your comments on our Platform or any other user-generated content and video content that you generate through and broadcast on our Platform. In addition, we link your contact or subscriber information with your activity on our Platform across all your devices using your email or social media log-in details. We collect engagement scores (“likes”, comments, repeated views) and relate users based on your behaviour. Finally, we collect opt-ins and communication preferences.
Location data.When you use the Platform on a mobile device, we may collect information about your location. With your permission, we may also collect Global Positioning System (GPS) data and mobile device location information.
Information from third parties. We will receive information about you from third parties if you use any of the other websites we operate or other services we provide. We will also receive information from third parties (such as advertising networks and analytics providers) and from other sources, including business directories and other commercially or publicly available sources.
Your phone and Facebook contacts. You can choose whether to find other users of the Platform either through (i) your phone contacts or (ii) Facebook contacts. If you chose to find other users through your phone contacts, we will access and collect your phone contacts, including the names, phone numbers, addresses and any other information that you have stored on your phone about your contacts in order to determine if they are using the Platform by matching them with existing users of the Platform. If you want to find other users through your Facebook contacts, we will collect your public Facebook information as well as names and profiles of your Facebook contacts.
Messages.We collect and process (which includes scanning and analysing) information you provide, including any personal information, in the context of composing, sending, or receiving messages (that means the content as well as information about when the message has been sent, received and/or read and the participants of the communication) through our Service's messaging functionality. Please be aware that messages sent to other users of our Service will be accessible by those other users and that we are not responsible for the manner in which those users use or disclose messages.
Metadata. When you upload a video to the Platform (“User Content”), you automatically upload certain metadata that is connected to the User Content. In essence, metadata describes other data and provides information about your User Content that will not always be evident to the viewer. In connection with your video the metadata can describe how, when and by whom the piece of User Content was collected and how that content is formatted. It further includes information such as your account name that enables other users to trace back the video to your user account. Metadata will further consist of additional data that you chose to provide with the video, e.g. any hashtags used to mark keywords to the video or comments.
Buy coins.You might choose to buy coin packs via in-app purchases. You can use these coins to buy virtual gifts and send them to support other users during live broadcasts or in their channels. When you chose to buy coins you will be transferred to your app store on your mobile device to complete the purchase. In connection with this purchase, we will collect personal information from you. Furthermore, if you purchase any gift points in accordance with the Gift Point Policy using your Apple iTunes or Google Play account, we process the confirmation of the payment and credit your account.
Cookies
We use cookies and other similar technologies (e.g. web beacons, flash cookies, etc.) (“Cookies”) to enhance your experience using the Platform, improve our services, and provide you with targeted advertising . Cookies are small files which, when placed on your device, enable us to provide certain features and functionality.
We use the following Cookies:
Strictly necessary Cookies.These are Cookies that are required for the operation of the Platform. They include, for example, Cookies that enable you to log into secure areas of the Platform.
Functionality Cookies. These Cookies are used to recognise you when you return to the Platform. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). These Cookies support the log-in function in the Platform for a 90 day period
Social media Cookies These Cookies allow users to create an account on the Platform by using their existing log-in for other services (for example, for WeChat, Baidu, Facebook, and Google).
Targeting Cookies.These Cookies record your visit to the Platform, the pages you have visited and the links you have followed, including your interactions with other websites or applications. We will use this information to make the Platform and the advertising displayed on it more relevant to your interests. We will also share this information with third parties for this purpose. Our service providers may also use the information about your interactions with our Platform to serve you targeted advertisements on other websites and applications.
Analytics Cookies. Analytics Cookies are statistical audience measuring systems that we use for our Services to help us measure which web pages you click on and how you use the Platform (see below for more details).
If for any reason you do not wish to take advantage of Cookies, you can disable Cookies by changing the settings on your browser. However, if you do so, this will affect your enjoyment of the Platform and we will no longer be able to offer to you personalised content. Unless you opt out of Cookies, we will assume you consent to the use of Cookies.
“Do-not-track” signals are preferences that users can set on their web browser to limit how their activity is tracked across third-party websites or online services. The Platform does not respond to "do-not-track" signals in your web browser.
On our Platform, we use third-party analytics tools to help us measure traffic and usage trends for the Services. Traffic refers to the different data flows surrounding activities of the users on the Services. These tools, for example, collect information sent by your device or our Services, including the pages you visit, add-ons, and other information that assists us in improving the Service. The information will be used to report and evaluate your activities and patterns as a user of the Platform to provide services in accordance with these activities.
Our third party analytics tool is Google Analytics provided by Google, Inc (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). Google Analytics uses Cookies, small text files containing a string of alphanumeric characters and which are stored on your computer. Google will use this information including your truncated IP address to assemble statistics on the use of our Service or to provide other related services as described above. For further information on how Google Analytics collects and processes information about you and information on how to opt out from Google's collection of information from you, please click here. You can also find further information in the Google Analytics Terms of Service & Privacy.
We further use "Facebook Pixel" of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). This tool is used for advertising purposes in order to reveal if you have seen our advertisement on Facebook. If you do not want Facebook to collect the described information about you, you can opt-out of Facebook's use of cookies and Facebook Pixels here.
How we use your information
We will use the information we collect about you in the following ways:
to administer the Platform (i.e. to provide our Services to you) and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes (i.e. to guarantee the Platform’s stability and security) and to solicit your feedback;
to allow you to participate in interactive features of the Platform, when you choose to do so;
to personalise the content you receive and provide you with tailored content that will be of interest to you;
to improve and develop our Platform and conduct product development;
to measure and understand the effectiveness of the advertising we serve to you and others;
to provide you with services based on the country settings you have chosen, such as advertising and other content that is related to the country settings;
to make suggestions and recommendations to you and other users of the Platform about goods or services that will interest you or them;
to allow other users to identify you via the "Find other friends" function as a user of the Service, to allow you to find other users and to connect with them on the Platform, and to support the socializing function of the Services;
to provide you with your profile information to send to anyone you choose and to enable you to participate on the Platform and interact with other users;
to make your information available to other users in accordance with the privacy settings you chose for the respective information;
to show you content that is similar to content you liked or interacted with (by commenting and/or watching the content), content from your region as well as content from users you follow;
to show you advertisements that are relevant to you;
to promote the Services and use information that you give to us, such as User Content and video content that you can choose to broadcast on our Platform, as part of our advertising and marketing campaigns to promote the Platform;
to enable our messenger service to function (although this information is only processed if you choose to use this function) and you can choose to delete any information in this regard on your discretion via the clear cache function within the Platform’s settings; and
to help us detect abuse, fraud, and illegal activity on the Platform;
to ensure that you are old enough to use our Services (as required by law).
to notify you about changes to our Services;
to communicate with you.
to provide you with user support;
to enforce our terms, conditions and policies;
to receive payments from you and/or make payments to you in accordance with the Diamond and Flame provisions set out in theSupplemental Terms – Virtual Items Policy under the Terms of Service or under a separate Premium Content Creator Agreement, if applicable.
We will share your information with the following selected third parties:
our business partners so that we can make you special offers via the Platform;
advertisers and advertising networks that require the data to select and serve adverts to you and others.;
cloud storage providers to store the information you provide and for disaster recovery services, as well as for the performance of any contract we enter into with you;
Analytics and search engine providers that assist us in the optimisation and improvement of the Platform; and
IT service providers;
Our data center and the servers of our host providers.
We will also share your information with any member or affiliate of our group, only for the purposes set out above, to assist in the improvement and optimisation of the Platform, in order to prevent illegal uses, increase user numbers, development, engineering and analysis of information or for our internal business purposes (How we use your information).
We will share your information with law enforcement agencies, public authorities or other organizations if legally required to do so, or if such use is reasonably necessary to:
comply with legal obligation, process or request;
enforce our Terms of Service and other agreements, policies, and standards, including investigation of any potential violation thereof;
detect, prevent or otherwise address security, fraud or technical issues; or
protect the rights, property or safety of us, our users, a third party or the public as required or permitted by law (including exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction).
We will also disclose your information to third parties:
in the event that we sell or buy any business or assets, in which case we will disclose your data to the prospective seller or buyer of such business or assets; or
if we sell, buy, merge, are acquired by, or partner with other companies or businesses, or sell some or all of our assets. In such transactions, user information will be among the transferred assets.
Your Rights
If you have registered for an account, you may access and update certain personal information that you have provided to us by logging into your online account and using the features and functionalities available there.
You can manage third party advertising preferences for some of the third parties we work with to serve advertising across the Internet by clicking here and by utilizing the choices available at http://www.networkadvertising.org/managing/opt_out.asp and www.aboutads.info/choices.
You can opt out of marketing or advertising emails by utilizing the “unsubscribe” link or mechanism noted in marketing or advertising emails you receive from us.
You can switch off location information functionality on your mobile device if you do not wish to share your GPS or mobile device location information with us.